Bridging the deep academic narrative of the Academy with the RA's new vision for the Masterplan (architectural development and opening up of the Academy, Schools and Collections), to support an ambitious 2018 fundraising campaign. Alison developed key messages, a clear narrative and identified aspects of the campaign that dovetailed with potential donor interest, the creative and educational aspirations of the RA, and the organisations's unique history and traditions.
Services: Strategic Positioning, Communications, Executive Support and Campaigns.
Refining and enhancing the organisational proposition for a new museum dedicated to children in London. This was a project that supported the transition from a more traditional identity to one which encompassed contemporary understandings of the potential of children's creativity and the value of the imagination. The work emphasises the cultural significance and status of the new institute, garnering support from political influencers and funding bodies. Alison's role here was focused on identifying priority audiences and defining the vision, mission and core narrative for this new series of 'labs' and destination.
Services: Strategic Positioning, Executive Support, Campaigns, Communications and Digital Culture.
As Executive Director of Communications and Public Affairs, Alison was responsible for the acclaimed repositioning of Southbank Centre around the reopening of the Royal Festival Hall. Generating over 4 million pounds of PR coverage and key stakeholder support, Alison also worked closely with the Chair, Chief Executive and Artistic Director on developing a pioneering vision for the public realm, a new public affairs function, and public-facing fundraising campaigns.
Services: Campaigns, Executive Support, Informing Policy, Strategic Positioning and Communications.